Wednesday, November 6, 2013

Breaking up with Angie's List

So here's why email marketing doesn't work and why I'm putting Angie's list on my "blacklist" of emails and am not going to resubscribe to their crappy premium locked-garden review site anymore. I get this delightful little piece of spam this morning.



See that? "Great news!" What's the great news? "Gift memberships." Yeah, I get about ten of these a day from Angie's list, crap like $199 for $300 worth of floor planning supervision or something stupid that has nothing to do with finding out if the guy who's installing my furnace is ripping me off, which is what I signed up for in the first place. (And no, Gmail, it's not "important." Thanks for the useless label.)

So naturally I want to unsubscribe from this thing because I want my "special offers" to consist of nothing but buy-one-get-one Smash Burger or something like that. So I click through to unsubscribe, where I'm asked my email address to "confirm" the unsubscription. Yeah, ever notice how they don't bother ask your permission to send you spam, but they definitely want to triple-check that you're absolutely sure you want to tell them to go away?

Anyway, here's the result.


There. See that? The email address I entered did not match the information in their database. Oh yeah? Go back and look at the first screen cap. See where they sent the spam from the beginning? That's right. They have my information in their database, but they don't want to remove me from their database. They want to keep sending me crappy email "offers" I don't want.

So guess what happens next? I add their email to the filter that automatically deletes stuff from my email before it ever even gets to my Gmail funnel. Then I cancel their service, and when they refuse to do that, I start dispute their charges when they automatically bill my credit card. You guys at Angie's List ought to learn how to take a hint. Being this annoying isn't going to get you any more loyalty from this side of the screen.